1. Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies or can reasonably be linked to you or another identifiable person. Personal information does not include information that has been anonymised or de identified so that it cannot reasonably be linked to you.

The categories of personal information we may collect and process, including inferences drawn from them, depend on how you interact with the Services, where you live and what applicable law permits.

1.1 Categories of personal information

• Contact details. Name, billing address, shipping address, city, state, country, postal code, phone number and email address.
• Financial and payment information. Payment card type, partial card details, payment token, transaction details, form of payment and payment confirmation. Full card details are handled by our payment processors and are not stored in plain form by us.
• Account information. Username, password, security questions or hints, preferences, saved addresses, wishlist items and other settings associated with your account.
• Transaction and order information. Products you view, add to cart, add to wishlist, purchase, return, exchange or cancel, pricing, order dates, order history and related communications.
• Communications with us. Content of emails, inquiries, support requests, product reviews, survey responses and other messages you send to us.
• Device information. Information about the device and browser you use to access the Services, such as IP address, browser type, operating system, language settings and other unique identifiers.
• Usage information. Information about how you interact with the Services, including pages viewed, time spent, referral URLs, clicks, navigation paths, search terms and engagement with marketing emails or campaigns.
• Inferences. Inferences drawn from the above information, such as preferences, interests or approximate location, to help personalise your experience.

2. Sources of Personal Information

We may collect personal information about you from the following sources, depending on how you use the Services.

2.1 Directly from you

• When you create an account or update your profile.
• When you place an order, request a return or contact customer support.
• When you sign up for newsletters, promotions or marketing communications.
• When you complete surveys, submit reviews or take part in contests.

2.2 Automatically through the Services

• When you access or use the Website or other parts of the Services, certain information is collected automatically from your browser or device.
• We use cookies, web beacons, pixels and similar technologies to collect information about your interactions with the Services.

2.3 From service providers

• From third party service providers who help us operate the Services, including hosting providers, payment processors, analytics providers, customer support platforms, logistics and fulfilment partners.

2.4 From partners and other third parties

• From marketing partners, advertising networks and social media platforms, when permitted by their terms and your settings.
• From other third parties who provide us with information to prevent fraud or comply with legal obligations.

3. How We Use Your Personal Information

We use the personal information we collect for a variety of business and operational purposes, as permitted by law and consistent with our Terms of Service.

3.1 Provide, operate and improve the Services

• To provide you with access to the Website and account features.
• To process your orders, payments, returns and exchanges.
• To arrange shipping, track deliveries and handle logistics with our suppliers and carriers.
• To remember your preferences, saved items and recently viewed products.
• To personalise your shopping experience, for example by recommending products related to your interests and order history.
• To maintain, troubleshoot and improve the performance and functionality of the Services.

3.2 Marketing and advertising

• To send you marketing, promotional and advertising communications by email or other channels, where permitted by law.
• To show you relevant offers and advertisements on the Services and on third party sites based on your activity and preferences.
• To measure the effectiveness of our marketing campaigns and promotions.

3.3 Security and fraud prevention

• To authenticate your identity and secure your account.
• To detect, investigate and prevent fraud, abuse, unauthorised transactions or other harmful activity.
• To protect the safety and integrity of the Services, our users and our business partners.

3.4 Communicating with you

• To respond to your questions, requests and support enquiries.
• To send service related communications, such as order confirmations, shipping updates and account notices.
• To manage our relationship with you, including feedback, surveys and review invitations.

3.5 Legal and compliance purposes

• To comply with applicable laws and regulations.
• To respond to lawful requests from law enforcement, regulators or courts.
• To enforce our Terms of Service and other policies.
• To protect our rights, privacy, safety or property and that of our users or third parties.

4. How We Disclose Personal Information

We may disclose your personal information to third parties in the circumstances described below, always subject to this Privacy Policy and applicable law.

4.1 Service providers and vendors

We share personal information with third party service providers who perform services on our behalf, for example.

• Shopify, which hosts our store and provides the ecommerce platform.
• Payment processors, to process your payments securely.
• Logistics, fulfilment and shipping partners, to deliver your orders.
• IT, security, analytics and cloud hosting providers.
• Customer support platforms and communication tools.

4.2 Business and marketing partners

We may share information with business and marketing partners to provide marketing and advertising services, including personalised advertising based on your activity on the Services and on other websites. These partners will use your personal information in accordance with their own privacy notices.

4.3 At your direction or with your consent

We may disclose personal information when you ask us to do so or when you provide your consent, for example.

• To ship products to you using specific carriers or services you select.
• When you use social media widgets, plugins or third party login options.

4.4 Within our corporate group

We may share personal information with our affiliates or within our corporate group for purposes consistent with this Privacy Policy, such as internal administration, billing, compliance and service improvement.

4.5 Business transfers and legal purposes

• In connection with a corporate transaction, such as a merger, acquisition, restructuring, sale of assets or bankruptcy, your personal information may be transferred to the relevant parties as part of the transaction.
• To comply with legal obligations, respond to lawful requests, enforce our Terms of Service or protect our rights, property or safety, we may disclose personal information to law enforcement, regulators or other authorities.

5. Relationship with Shopify

The Services are hosted and supported by Shopify. This means that Shopify collects and processes certain personal information about your access to and use of the Services in order to operate, protect and improve the platform.

5.1 Data processed by Shopify

Information you submit through the Services may be transmitted to and processed by Shopify and its service providers, which may be located in countries other than your own. Shopify may also use information about your interactions with our store and other merchants to provide enhanced features, security, analytics and advertising services.

5.2 Shopify as an independent controller in some cases

In some situations, Shopify acts as an independent data controller for the personal information it processes about you, for example for security, analytics and cross merchant advertising features. In those cases, Shopify is responsible for responding to your requests about that processing.

5.3 More information about Shopify’s privacy practices

To learn more about how Shopify processes your personal information and to understand your rights in relation to Shopify’s processing, you can refer to the Shopify Consumer Privacy Policy and Shopify Privacy Portal, available through Shopify’s official privacy pages.

6. Third Party Websites and Links

The Services may contain links to websites, apps or online platforms operated by third parties. If you follow a link to a site that is not owned or controlled by us, you should review that site’s own privacy and security policies and terms of use.

We do not guarantee and are not responsible for the privacy, security, accuracy or completeness of information on third party sites. Information you provide on public or semi public areas, including on third party social media platforms, may be viewed and used by others and by those third parties.

Our inclusion of third party links does not by itself constitute an endorsement of the content, operators or policies of those external platforms.

7. Children’s Data

The Services are not intended for use by children. We do not knowingly collect personal information from children under the age of majority in your jurisdiction.

If you are a parent or guardian and believe that your child has provided personal information to us, you can contact us using the details in section 12, and we will take reasonable steps to delete that information as required by law.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” personal information of individuals under 16 years of age, as those terms may be defined in applicable privacy laws.

8. Security and Retention of Your Information

8.1 Security measures

We use reasonable technical, administrative and organisational measures to help protect your personal information from unauthorised access, loss, misuse or alteration. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

You are responsible for keeping your account credentials confidential. We recommend that you use a strong, unique password and avoid sharing your login details with anyone.

8.2 Retention of personal information

We retain personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, including.

• To provide the Services and maintain your account.
• To complete transactions and manage customer relationships.
• To comply with legal, accounting or reporting obligations.
• To resolve disputes and enforce our agreements.

The specific retention period may vary depending on the type of data and applicable legal requirements. When personal information is no longer needed, we will delete it or anonymise it in a secure manner, unless we are required by law to keep it for a longer period.

9. Your Rights and Choices

Depending on where you live, you may have certain rights in relation to your personal information. These rights are subject to conditions and exceptions set out in applicable law.

9.1 Rights that may be available to you

• Right to access or know. You may have the right to request access to the personal information we hold about you.
• Right to delete. You may have the right to request that we delete personal information we maintain about you, subject to certain exceptions.
• Right to correct. You may have the right to request that we correct inaccurate personal information about you.
• Right to data portability. In some cases, you may have the right to receive a copy of personal information you have provided to us in a structured, commonly used format, and to request that we transfer it to another organisation where technically feasible.
• Right to opt out of certain uses. Depending on your location, you may have the right to opt out of certain uses of your personal information, including targeted advertising or certain types of data sharing.
• Managing communication preferences. You can opt out of receiving promotional emails at any time by using the unsubscribe link included in those emails. Even if you opt out, we may still send you non promotional messages, such as order confirmations and important service notices.

9.2 Additional rights in the UK and European Economic Area

If you reside in the United Kingdom or the European Economic Area, local law may provide additional rights, including.

• Right to object to processing. You may have the right to object to certain types of processing, including processing for direct marketing.
• Right to restrict processing. You may have the right to ask us to restrict processing of your personal information in certain circumstances.
• Right to withdraw consent. Where we rely on consent to process your personal information, you may withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing carried out before you withdrew your consent.

9.3 Exercising your rights

You may exercise your rights, where available, by contacting us using the details in section 12. We may need to verify your identity before responding to your request, as permitted by law.

Where allowed, you may also designate an authorised agent to make requests on your behalf. We may require proof that the agent is authorised to act for you and may still ask you to verify your identity directly.

We will respond to your request within the time period required by applicable law. We will not discriminate against you for exercising your privacy rights.

10. Complaints

If you have concerns or complaints about how we handle your personal information, you can contact us using the details in section 12. We will do our best to address your concerns.

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority. Contact details for European Economic Area supervisory authorities are available from official EU sources.

11. International Transfers

We may transfer, store and process your personal information in countries other than the one in which you live. These countries may have different data protection laws from those in your jurisdiction.

Where we transfer personal information from the European Economic Area or the United Kingdom to countries that have not been granted an adequacy decision, we rely on appropriate safeguards, such as the European Commission’s Standard Contractual Clauses or equivalent mechanisms approved by relevant authorities.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or operational needs.

• We will post the revised Privacy Policy on this page.
• We will update the “Last updated” date at the top of this Policy.
• Where required by law, we will provide additional notice of material changes.

Any changes take effect when the updated Policy is posted, unless a different effective date is indicated. Your continued use of the Services after the updated Policy is posted means that you accept the revised terms.

13. Contact

If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise any rights described above, you can contact us at.

Email. support@rudrr.com

Postal address.
RUDRRIV SOLUTIONS PRIVATE LIMITED
Gurugram, Tower B3,
Spaze i Tech Park,
Gurugram, Haryana 201304,
India

For the purpose of applicable data protection laws, we act as the data controller of your personal information when it is collected and used in connection with the Services, except where Shopify or another third party is identified as an independent controller.